At EmergeONE we don’t like to swim in the same lane as everyone else, so we thought we’d approach this topic from a different angle. Most discussions of this nature focus on the founders’ journey or the perspective of the investor, but they tend to lack any detail on some of the really important things that only come as a result of operating.

So on the 24^th of Feb at 3pm GMT, EmergeONE is hosting a discussion with Helen Goldberg, Co-Founder and COO of LegalEdge a team of outstanding in house lawyers focussed on supporting the early stage and growth ecosystem alongside David Pattison author of The Money Train which he penned to help young businesses attract funding, David has been involved in the marketing industry his whole career and set up an agency called Ph.D. now owned by Omnicom, he left to join iLG, a digital venture which he later sold to private equity. David is an angel investor, mentor, non-exec and self-proclaimed wingman. They’ll join Aarish Shah, EmergeONE’s founder who, alongside the EmergeONE team have collectively been working with and advising early-stage ventures for decades.

Together Aarish, Helen, and David will be discussing some of the less sexy but critical parts of fundraising that are often overlooked, things like whether you should be raising external capital in the first place, what are the things you need to think through from a legal perspective, how complicated a financial model you need in place and how to get the best deal without giving up your business.

It’s incredible how often we’ve seen fundraises fall over because the fundamentals weren’t in place, too many ventures think that it’s a simple as sending out a deck and getting a cheque. And maybe for some, it is, but for some, diligence is your friend.

It’s also worth noting that the later the stage, the more complex the fundraising can get, you’ll see new terms start creeping into term sheets, around both economics and control; things like preference stacks, board seats, and restrictive covenants, the panel will give some flavour about things to watch out for and how to navigate these issues as you grow.

Finally, we’ll talk through some of the stories we’ve seen from the trenches (like that time Aarish received a 175 item DD checklist) and help you understand where we’ve seen things fall over, so you hopefully don’t make those mistakes yourselves.

At the end of the conversation, we hope you’ll have a basic checklist of things you need to think about before you go out and hit the road on your fundraising journey as well equipped as you can be and armed with the essentials to make your capital raise as frictionless as possible.

Right back to building!