Ernst Rustenhoven – Why going faster isn’t always better | Start up advice

📅 May 12, 2023

About This Episode

Ernst Rustenhoven is a venture capitalist working at Slingshot Ventures. Slingshot Ventures is a Dutch venture capital fund solely backed by successful entrepreneurs. Ernst is also a Board Observer at Eatch and Wundermart and a Board Member at Check and Toothfairy.

👂 Listen to the Primer episode here – https://youtu.be/xuw4WKh_Bq8

🕒 Time stamps –

00:00 – An intro to Ernst Rustenhoven and his career.
02:03 – Ernsts thoughts on the Dutch ecosystem and opportunities.
08:03 – Why Ernst moved from an operator to an investor
13:54 – Why does "consumer" excite Ernst?
16:57 – Why "going faster" isn't always better for start-ups.
20:32 – Why growing your team might not be the best strategy
22:41 – How does Ernst think consumer brands should think about marketing?
26:06 – What specific complexities do consumer brands have that founders need to think about?
29:09 – What specifics should start-up consumer brands always keep in mind?
32:53 – How is the venture capital landscape shifting?
36:14 – Where can you find Ernst online?

🔗 Ernst Rustenhoven's links –

LinkedIn – https://www.linkedin.com/in/ernstrustenhoven/
Web – https://www.slingshot.ventures/

Watch on YouTube: Ernst Rustenhoven – Why going faster isn't always better | Start up advice