We don’t normally start with a quote, but we liked this one, and it perfectly encapsulates this article.
The key point here is the word “good” we take that to mean robust, dare we say accurate. Many a business model has been created to add credence to a half-baked idea, sadly numbers and assumptions can be manipulated in many ways.
Why you need a business model?
Particularly at the start-up phase, it’s important to be able to stress-test the levers of your business to model scenarios and future outcomes. This relies on some assumptions but provides a projection of what will happen at some future point. In short, it’s a prediction. It helps you understand if what you’re doing meets your goals, normally for a business, is growth, profit, or simply not going bust.
It’s also a vital tool for raising money. Admittedly at the earliest stage, most investors aren’t looking at your numbers beyond scrutinising your assumptions, they’re investing into you, your team, and your idea. That changes as things get more serious, however.
Common mistakes when creating a business model.
Mistakes in business models can range from the simple, excluding a tax for example to the complex, failure to think through and plan before starting to create the model.
The common mistakes our team of start-up CFOs encounter is:
Failure to think through how the model will work.
Not taking into account the users, applications, and scope of the model.
Lack of logical structure
The basic components of any model – assumptions, calculations, outputs. Failure to do this results in the lack of a reliable and consistent architecture.
Building an overly complex model
An informed model is good, but too many assumptions, forecasts far into the future make your decisions less realistic. Read fanciful!
Excessive use of complex formulas
Creating a business model isn’t an exercise in showing off excel skills. It’s also one of the main areas where mistakes are made. It might be the difference between funding or not.
Assuming one size fits all
Whilst there are commonalities in business models, businesses are or at least strive to be, unique. Assuming a cookie-cutter approach is good enough when the model could be the reason behind an investment yes or no seems unduly risky. Read crazy!
Suffice to say our team has seen the good the bad and the ugly when it comes to business model creation. As seasoned financial professionals working with growth companies, they’re great at spotting unrealistic assumptions and creating robust business models that do the job intended.
Have a go at creating yours, tap us up on social for any tips. Or, if you get really stuck we can help.
Happy building.